What Makes Innovative Media Group, LLC. Stand Out
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About Innovative Media Group, LLC.
Founded in early 2014 in Kalamazoo, Michigan, IMG (Innovative Media Group) is a multifaceted multimedia production company. We create high-quality videos, and media content to help our clients' efforts with recruiting, brand awareness, showcasing their products and services, while ultimately improving customer-client relations and sales within their company. Since our initiation over seven years ago, we have helped hundreds of businesses and organizations tell their story and stay relevant in an ever-evolving, visually sensitive world.
In the past few years, we have successfully served clients with our video marketing services ranging from small to medium-sized family-owned businesses, national and global corporate companies as well as larger narrative (television/film) projects for renowned streaming platforms and reputable networks such as Netflix, Apple TV, Amazon Prime, Fox, Discovery Channel and more.
The Innovative Media Group, LLC. Difference
Our clientele mainly consists of multinational corporations, marketing directors, and individuals with roles in human resources. Often, our clientele requires our expertise in video content for human-resource tasks. These efforts include media centered around topics, including, meet the team videos, training videos, community engagement, company milestones, employee highlight videos, recruiting videos, and more! Videos like these help boost employee morale and highlight outstanding team members for our HR clientele. Additionally, we specialize in developing video content to help bring brand awareness to an organization or company. We support their marketing efforts by highlighting specific products or services, which lead to increased sales. This additional support brings value to improve a company's credibility and authority within their industry by creating high-quality customer testimonial videos, company commercials, product demo videos, product/service explainer videos, and more.
All of the video, 2D, 3D, and motion graphic content we create is supported by our digital marketing team to optimize exposure, engagement and ultimately ensure ROI.
Recently after much innovation, we developed a virtual production camera rig, set, and filmed our first virtual production demo video, which we currently have posted on both our Facebook (Link to video) and Instagram (Link to video) platforms.
Our team altered existing virtual reality hardware and utilized an interactive gaming development software (Unreal Engine), which allowed us to synchronize a cinema camera with a virtual environment. This creative innovation allows our team to film an actor or object on our custom-made virtual sound stage (green screen) and super-impose them into a virtual space in real-time (with real-time playback for the cinematographer). We do this by using VR (virtual reality) sensors to track the precise movements and location of the camera operator within the virtual environment. This method allows us to place any person or object into a pre-designed, photo-realistic, computer-generated environment. The system then allows both the actor/subject and camera operator to move around the virtual set (which can be animated or stationary), resulting in a seamless, completely realistic final video deliverable – with no limitations.
One aspect that makes us second to none is the organizational structure we have created and continue to develop within Innovative Media Group. Our focus is on positivity, teamwork, and commitment motivates us to put our client's needs first. Along with our cutting-edge technology, we focus on understanding each company's motivation for seeking our expert services and strive to keep their well-being in mind at every stage of the production process.
What sets us apart from our competitors is our ability and dedication to work closely with our clients to gain a deep understanding of their goals and objectives. This dedication allows us to develop and implement a strategy that aligns with their overall vision, end-goal. We create inspiring video content that never fails to produce powerful results.
Our most significant achievements, to date, have been the fact we met all company goals set by doubling our revenue for the year 2020 and by successfully delivering every project well ahead of schedule. Our dream for the future is to continue to grow our company, allowing us more creative freedom, more diversity, and imagination. We believe these qualities are bound to result in originality and overall superior value in our product offerings.
While our team is passionate about what we do, we also care about protecting the environment. We prompt environmental organizations and use our efforts to reduce our paper dependence and recycle our printer ink. We also believe in giving back to society, and as part of that belief, we support various causes with our pro-bono video content services. We have volunteered our video services to help organizations such as our local public schools, Boy’s and Girl’s Club of America, and Habitat for Humanity, to name a few.