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I’m Jon Petro, the proud owner of Innovative Media Group, LLC.

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Jon Petro There are so many different facets to creating a successful marketing campaign for your company. The most important one, and essentially the start of your marketing campaign, is determining your target market/audience. A target market/audience is the “particular group of consumers at which your product or service is aimed.” Depending on the size of your company, you may have more than one. Recognizing your target market(s) is the start of your marketing campaign. You must design your content in a way that will reach your intended audience. This includes designing your marketing efforts so it is beneficial to consumers. Following specific guidelines will…

Jon Petro Are you an HR professional looking to knock this upcoming job search season out of the park? If so, then you’ll want to pay attention to this article. Because we’re going to show you how to make a perfect recruiting video so you can maximize your company’s job applicants. If you aren’t already making recruitment videos, then you are already behind. It’s 2020 and video marketing is at the forefront for all major companies. Whether you are trying to market your brand, increase client traffic, or searching for potential employees, video marketing captures all you need to say without actually saying it. With…

Jon Petro How do you get the most out of your advertising? In the digital age of 2020, most of the information we receive comes to us through the internet. What better way to show your marketing skills than to follow along with the trends of how people get their advertising. Video marketing is at the top of the list right now, and if you don’t hop on the bandwagon, you could be missing out on a lot of potential success and money for your company. Here’s a compilation of 10 reasons why you should implement video marketing ASAP: Video Boosts Sales and Conversion Video…