3 Reasons to use video for employee training and development

Reason #1 - it keeps costs down

85% of every dollar spent on classroom training is spent delivering it.

This means that when you invest in classroom training, you’re spending more on instructor time and travel costs than you are on the actual training materials.

Reason #2 - better engagement

According to a study conducted by Forrester Research, employees are 75% more likely to engage with and commit to watching a video than reading documents, emails, or web articles.

The bottom line is if you want your employees to engage with your training, you need to make it interesting. Videos are much more likely to keep their attention than basic text documents or classroom lectures.

Reason #3 - increased retention

When you allocate budget and time to training your team, you want to make sure they remember what they learned.

A study from the SAVO Group found that within 7 days following a training session, employees will have forgotten 65% of the material covered, on average. Furthermore, after 6 months the number increases to 90%.

This is where having training in the form of video can really save the day. Having the ability to give employees a refresher course without taking up another team member’s time can be an absolute game-changer.

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