Michigan Social Media Video Marketing Services


What is a branding video?

In short, a branding video is what most people would refer to as a commercial or “about us” video.

Branding videos typically range from 30-90 seconds and often combine interviews or voice-over with compelling, cinematic visuals that help tell a powerful story.

Who is it for?

Video is one of the most effective and impactful methods used to convey a message to an audience. Whether you’re telling the story of your business, showcasing a new product or service, or presenting compelling client testimonials, our team has what it takes to bring your vision to life.

Branding Video Series


Chelsie Fall & Associates - Branding Series

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Customer testimonials

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There's nothing that will sell your product or service better than word of mouth.

Who is it for?

Testimonial videos are a powerful way to connect with potential prospects and improve your brand awareness.

When someone sees and hears a client of yours raving about you in a video, they believe what is being said. Consumer’s understand that it takes a whole lot more time and effort to produce a professional video testimony than it does to have a friend type up a review. This is why customer testimonial videos are so effective in  acquiring reliable leads and building credibility.

Virtual Tours Michigan

Animated explainer videos and graphics

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3D animated explainer video

Who is it for?

An explainer video is both enlightening and educational. It conveys what your company offers, addresses how you will help your customers with their specific needs, and why the service or product your business offers is the BEST OF THE BEST!!

Oh, and did we mention it does all of this in less than 30-60 seconds?

What is an animated explainer video?

An explainer video is a quick, animated video that clearly explains an organization’s ideas and message. These videos are fascinating and, when executed properly, will quickly and effectively capture your audience’s attention.

Improving interview videos by adding animation

Adding 2d or 3d animated sequences over the top of an interview can provide captivating imagery to aid in conveying a more engaging message. Animation can be used to provide visuals that support the interviewee’s narrative. Ultimately, this will help in telling a more compelling story.

Integrating 3D animated text and graphics into video

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Placing 3-dimensional text, graphics, and objects into pre-existing 2d video footage can provide a multitude of opportunities to enhance any video project.

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Social media video ads?

We work closely with you to create compelling advertising videos and promotions for your products and services.

Videos include but are not limited to product or service promotions, discount promotions, lead generation videos, and any other message your business needs to convey to an audience.

Where's the ROI?

Video boosts sales and conversions. Period.

Digital video goes directly hand-in-hand with sales. In 2018, a poll of several large corporations who recently used video marketing showed that “adding a product video on your landing page can increase conversions by 80%.” High in the ranking of videos that generate sales, 74% of explainer video viewers actually buy the product after watching the video.

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3 reasons you should be
using video to market your product/service

Reason #1 - more Google appearances

Your business is 53 times more likely to show up first on Google if you have a video embedded on your website. Google has certain algorithms that are able to sort out what people are searching the most and what is trending. Based on those assumptions, they categorize websites by rank. Including video in your marketing attempts is directly beneficial to your website traffic.

Reason #2 - video engages lazy buyers

Some would say having a mobile device makes you lazier, which in some ways is true. However you as a business can manipulate the laziness of mobile use into something that is beneficial to you. Video is easy to consume, especially for the lazy buyer – no reading required. The modern consumer wants to see products in action.

Reason #3 - video is mobile

The accessibility that mobile marketing provides to consumers is hard to beat. You can receive a messages, shop, and order products from almost anywhere. 90% of consumers watch videos on their mobile devices. Mobile video consumption rises 100% every year.

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Innovative Media Group, LLC provides Video Production and Video Marketing Services to clients across Portage, Kalamazoo, Battle Creek, Lansing, Grand Rapids, Ann Arbor, Muskegon, South Haven, St. Joseph, Holland, Detroit, Michigan, Michigan City, South Bend, Fort Wayne, Indianapolis, Indiana, Cincinnati, Toledo, Ohio and Chicago, Illinois.